OSKA asked
At the end of last year, we asked how long you wear your OSKA clothes on average.
How long your favourite OSKA item has been with you.
How quality is important to you. How many OSKA basics you have in your wardrobe.
Whether you give your pieces a second life, repair them or donate them.
What you particularly appreciate about OSKA.
Over 1000 international customers responded, overwhelming us with their answers and making us proud. Sustainability has a long tradition for OSKA. Fair since 1998 – we have never lived differently in our company history.
Your answers have confirmed that we will continue to rely on high-quality materials and workmanship. This is the only way to ensure that sustainability is not just a buzzword, but a slow fashion story that has been practised for more than 20 years.
Over 85% of our customers wear OSKA for more than 5 years.
Favourite pieces have been recombined and lovingly cared for again and again for more than 10 years.
Due to the high quality of the goods, they often get a new home afterwards, where the pieces are passed on within the family or secondhand or donated.
We were particularly pleased with these statements:
“OSKA clothes that will last as long as you love them.”
“The beauty of the brand is that it is suitable for everyone.”
“OSKA pieces don’t date.”
“The key mixing across seasons is the core, shapes and the use of colour palettes that blends across the years.”
“Although they are an investment in the first instance they certainly pay for themselves.”
“OSKA lasts longer than my teeth.”
“Although the purchase price is high, price per wear is neglible due to the quality of the natural materials and craftsmanship.”
“It's amazing how a garment can change its look again and again by being recombined and thus always remain beautiful.”
Up to 70% of our products are made from natural materials
By improving our standards, optimising processing techniques and trying out innovative materials, we are always rising to the challenge.
Step by step and consistently, we are on the move as a company, questioning our resource consumption and our work and procurement steps in order to become even better every season.
Every day anew and with a keen awareness of what we owe to the OSKA brand, our customers and the world we live in.